How To Make Mouth-Watering Food Videos

Since 2015, short cooking and baking videos have become a popular mainstay on social media platforms. Companies like the Food Network, Bon Appetit, and even the New York Times have all formed a dedicated production team to create the usually 1-minute videos. The company that popularized the form, Tasty, has nearly 100,000,000 followers on Facebook, and generates tens of thousands of pounds per video. The videos are short and simple, but impeccably shot and produced in a way that easily entrances its viewers. If you are good cook or baker who also happens to be a filmmaker, these types of food videos can be both creatively satisfying to create and potentially lucrative. That’s why we at BorrowFox have outlined some steps on how to make mouth-watering food videos.

Rent Equipment From BorrowFox

Before learning the technical tips to master food filming, it is important to make sure you have the right equipment for the job. It is, of course, possible to shoot a fairly pleasing cooking video on a smartphone. However, if you want to match the quality of the professional videos that have taken the internet by storm, you are going to want some professional grade equipment. Luckily, you can find everything you might need for inexpensive prices from BorrowFox.


Obviously, the first piece of equipment to consider when gathering your kit is the camera.or a Tasty style video, it is unnecessary to use a cinema grade camera. While an ARRI or a RED will definitely provide high quality footage, a DSLR with video capability will pack more than enough punch to produce quality content. Pretty much any of the cameras currently offered for hire on BorrowFox will be able to do the job.


While having a high quality camera is important for this type of shoot, the type of lens you pick is arguably just as, if not more important than the camera. For the basic overhead shots, I recommend a standard 50mm lens. Because all of the lens offerings on BorrowFox are necessarily high quality, you can’t go too wrong. In addition to a 50mm lens, I recommend a macro lens so you can cut to a shot at some point in the video that will highlight the fine, delicious details of your food.

Tripod and Lights

Stability and good lighting can make mediocre cooking look great. You will want to get a tripod that you can easily angle so that it points down towards the meal being prepared. In terms of lighting, a fill light is probably your best bet, although you can feel free to try out other lights that you think might make your food look more appealing.

Have Fun

With all of the right equipment in place, and with a little bit of patience, filming yourself, or someone else, cook a delicious meal is actually pretty self explanatory. Tasty videos, or any of the videos in the same style, are great places to draw inspiration, but you can also add your own twist on the genre. If you have the right attitude and the right equipment, the latter of which is always available on BorrowFox for affordable prices, you will undoubtedly be able to produce some great content.

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